Our Story

At Pastel Collective, A New Zealand brand with 3 generations growing in the heart of salons, our story is driven by a family legacy of passion for hair and we've turned our love for it into something truly special.

Surrounded by the energy of salons and the art of hair styling, we learned early on the value of quality and care. Our extensive knowledge has shaped Pastel Collective into a brand that delivers the salon experience right to your home.

Our vegan and cruelty-free products reflect our commitment to both high standards and ethical values. Blending our expertise with dedication, we create products that are effective and gentle on your scalp, hair and the planet.

Pastel Collective is more than just a brand—it’s a legacy of excellence in hair care. Welcome to a new era of haircare where tradition meets innovation, and where you can enjoy professional quality results with a conscience

The theory behind the name:

  • Pastel: evokes soft, gentle hues with a sense of calm and sophistication. it reflects our products designed to enhance natural beauty with a subtle, refined touch. A delicate, nourishing approach to hair care that is both elegant and approachable.
  • Collective: A sense of unity and collaboration. It represents a collection of thoughtfully curated products that work together harmoniously.